Private Label Banking. Affinity Financial Corporation provides private label banking and technology services to employers, affinity groups, and financial institutions. Affinity Financial Corporation has exclusive distribution through its affinity partnerships to over 90 million members, employees, customers, and policyholders.

The Best of Modern Day Banking Products. Affinity Financial Corporation banking centers bring together the best of modern day banking services by combining products from Sky Bank, Online Resources, and E-Loan, enabling affinity clients to offer a full range of modern banking services under their own brand name, directly to their users. Some of Affinity's most successful products include the Private label ATM/Debit Card Account with ATM Fee Reimbursement Policy , Private Label Online Bill Payment Service , and of course, our Private label High Yield Money Market Savings Account built exclusively for affinity group members and their families.

The Financial Technology Advantage. Affinity Financial, through its subsidiary, Waterfield Technologies, Inc., has specialized in the implementation and integration of e-finance and call center technologies for over 18 years. Our technology currently services Marsh & McLennan, Household International, GE Capital, ABN AMRO, BMW, Banco Santander, The Air Force Association, The American Medical Association, Blue Cross Blue Shield, and many others.

Affinity Financial Corporation was founded by the Waterfield brothers, J. Randall Waterfield and Richard R. Waterfield in 1996 with a mission to bring American consumers better banking products through state of the art technology and efficient distribution. Affinity Financial Corporation private labels banking centers and banking products for affinity groups, employers, and non-bank financial institutions serving over 90 million members, qualified employees, customers, and policyholders.

Current customers include the AFA Banking Center ( www.afabankingcenter.com ), NAFE Banking Center ( www.nafebankingcenter.com ), and The American Medical Association Banking Center ( www.amabankingcenter.com ) as well as banking centers for Marsh & McLennan and Household International.