Affinity Groups

Affinity groups are constantly looking for ways to grow their membership base, provide value added services, reduce attrition, augment brand equity, and generate funding for ongoing operations and charitable contributions. Our Customized Affinity Banking Centers serve all of these needs. Because our Banking Centers are built with the members of your Affinity group in mind, we feel we are re-defining the meaning of the phrase “Community Bank.” Modern technology currently allows banking to efficiently serve geographically diverse common interest groups. This is a major new development brought on by advances in the remote banking arena. Nationwide, your members can bank with our Affinity Banking Center and access to our services is global. Our products are premium bank products – savings rates, for instance, are typically twice the national average and likely to be much higher than the banks your current members use. The Banking Center we build for you can be marketed as a benefit to attract new customers, and since customers rarely change their banking relationship once you sign them up your attrition rate should fall. Because the Banking Centers we build have your branding – that's right, affinity branded ATM/Debit Cards, Checks, Website, Call Center, Statements, and Collateral Material you augment your brand equity by offering the benefit. As if this wasn't enough, we also currently offer revenue sharing opportunities based on the number of members you are able to sign. Let us build a Banking Center for your members!

Online Banking

How will the Internet Banking Solution you select stack up against your competition? Will it be flexible, dynamic, built upon an architecture. Will it stand the test of time? How will it differentiate you?

Affinity Financial Corporation's technology subsidiary, Waterfield Technologies has been building banking related technology solutions for over 18 years. We have built or consulted on Internet Banking platforms for Bank of New York, Bank One, Bank of America, Comerica, ABN AMRO, and many others. We have extensive expertise on all aspects of remote banking including Electronic Bill Payment, Account Aggregation, Imaging, Consumer Internet Banking, Business Banking, EWF, Telephone Banking, Wireless, CRM, multi-bank branding, One-to-One Marketing, and much more. All of our solutions are available on an outsourced basis or we can contract with you to help you build your in-house expertise. Let us put our experience to work for you!

Call Center Technology

We know that companies like yours are constantly looking for cost savings and process improvement possibilities. Affinity, through its subsidiary, Waterfield Technologies, has been developing cost saving call center solutions as well as process improvement programs for Fortune 500 companies for over 18 years. For more information on our Call Center Services click here

Brokerage Firms

In down markets, brokerage firms have to worry about attrition, and one of the best ways to keep customers in house is to offer FDIC insured products. . In up markets, brokerages have to worry about Banks stealing their customers as Banks get further and further into new businesses, and many customers want an FDIC insured alternative for their free cash balances regardless. Affinity can private label FDIC insured Savings Accounts, Checking Accounts, and High Yield Money Market Accounts for brokerages. Turn your product offering into a full service solution. AFC can offer turn-key deposit and loan products under your brand name in under 90 days. The products we offer have some of the best features in the industry, including money rates that are typically twice the national average and regularly among the highest in the country, Internet banking functionality, ATM Fee Reimbursement features, Free Online Bill Payment functionality, Direct Deposit, Online Funds Transfer, and many other cutting edge features. Let us help you build a truly impenetrable customer base!

Affinity also offers brokerage firms the opportunity to open an omnibus account with The National InterBank Banking Center (www.nationalinterbank.com), which is owned by Affinity. National InterBank's Efficient Banking Platform allows it to pay much higher FDIC insured yield than a typical brokerage money market pays and Affinity's agreements allow for pass through FDIC insurance to your customer base. By moving your customer's aggregate free cash balances into an account at The National InterBank Banking Center you may increase spread significantly, augmenting your company's profitability and allowing you to pay a more competitive rate to your brokerage customers on their free cash balances.

Insurance Companies

Insurance companies need to offer banking products to stay ahead of the curve. Their policyholders are being targeted by banks focused on “owning” the customer and other insurance companies who use banking products to create a full service environment for consumers. Allstate, MetLife, Prudential, State Farm, and Principal all already offer banking products under their brand name. In addition to this, branded bank products increase sales of life insurance and annuities. According to a recent study of more than 3,200 consumers conducted by The Bank Administration Institute and The Cambridge Group, 16% of Bank customers are interested in buying Life Insurance from the same institution and 18% of Bank Customers are interested in buying an annuity from the same institution.

Consumers view their Bank as their primary financial relationship. Allowing Financial Advisors, Pension Plan Administrators, and Independent agents to do their personal banking with your company's branded Banking Center will certainly strengthen that relationship, leading to more Insurance sales over time.

Innovative, full service financial institutions are getting more shelf space with wholesalers today, simply because wholesalers want to sell multiple products in one sitting. With a Branded Banking Center, your company becomes a full service financial institution. In addition, because these bank products are technologically advanced, innovative, and a better value proposition than traditional bank products, wholesalers can offer them to consumers as a benefit when they sign up for your company's core insurance products.

Adding a suite of bank products is easy with Affinity's turn-key solution. Let us build you a Branded Banking Center – it can be live in under 90 days. We take care of regulation, quality control, product enhancement, and make sure that you are offering the best of modern day banking products. As if that weren't enough, we also have a revenue sharing program based on the number of policyholders you are able to sign up.